Why we started ZetPulse
Advertising on the open web has a trust problem. Advertisers pay for clicks they cannot verify, and publishers do careful work that gets paid the same as careless work. Both sides lose, and the only winner is noise.
ZetPulse exists to close that gap. Every action on our network — every click, every review — is verified before it earns a reward or bills an advertiser. It is a slower, more expensive way to build an ad network, and we think it is the only one worth building.
What this blog is for
This blog is where we write down what we are learning. Practical guides for advertisers launching their first campaign. Honest reviews, including the unflattering ones. Product news when we ship something worth telling you about.
We try to write the article we wish we had found when we were starting out: specific, concrete, and honest about what does not work. If something here saves you a week, it has done its job.