Category: Guides
Step-by-step advertiser and reviewer guides for the ZetPulse website review platform — how to build a campaign, set a budget, target the right audience and read the numbers that matter.
How to Create an Effective Marketing Campaign: Country and Audience Targeting
A step-by-step guide to building a marketing campaign that works — objectives and KPIs, country and…
Getting Started with ZetPulse Campaigns: A Complete Walkthrough
Your first campaign is a calibration exercise, not a growth one. Here is the full walkthrough:…
Publisher Rewards: How Payouts Work
How points convert to real rewards: the three payout methods, their thresholds and processing times, and…
Understanding Campaign Targeting Options
Four targeting dimensions, and the layering rule that decides whether your campaign gathers data or starves.…
Setting a Budget That Actually Converts
Your daily budget is really a learning rate. Too low and you wait weeks for signal;…
A Beginner’s Guide to the ZetPulse Dashboard
Four tabs, one of which you should check daily and three you can visit weekly. Here…
How Verification Keeps Reviews Honest
A review economy only works if the reviews are real. Here is what verification checks, why…
Connecting Your Site to a New Campaign
Three steps from account to first live campaign: verify ownership, set your category honestly, and attach…
Reading Your Analytics: A Quick Primer
Impressions and clicks feel good and tell you almost nothing. Here is the one metric worth…