Jonas Dahito

CEO & Co-Founder, ZetPulse

Jonas writes about growth marketing, publisher rewards, and building trust between advertisers and their audiences.

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Posts by Jonas Dahito

Checklist of five advertiser campaign promotion mistakes that waste budget

Advertiser Campaign Promotion: 5 Mistakes That Waste Your Budget

Five red flags to check before spending money on an advertising platform

5 Red Flags to Watch for Before You Advertise

How review verification checks time on page, interaction depth and content accuracy

How Verification Keeps Reviews Honest

ZetPulse Series A funding directed at review verification infrastructure

ZetPulse Raises Series A to Expand the Publisher Network

Seven headline formulas that improve click-through rate, with examples

7 Headline Formulas That Earn More Clicks

Steps to verify site ownership and attach a website to a new ZetPulse campaign

Connecting Your Site to a New Campaign

Regional campaign targeting across twelve markets with separate verified publisher pools

Introducing Regional Targeting in 12 New Markets

Campaign analytics dashboard showing cost per verified action and rolling averages

Reading Your Analytics: A Quick Primer

Chart showing how authentic website reviews feed experience signals and long-tail search rankings

How Authentic Reviews Improve SEO Rankings